United By Blue’s team have always been passionate about the ocean and the waterways that lead them there. UBB was founded in 2010, driven by the idea of associating the sale of each product with a concrete environmental action. For every product sold, United By Blue removes one pound of trash from oceans and waterways through company organized and hosted cleanups.
In September of 2013, UBB opened their flagship store and coffeehouse in Old City, Philadelphia at 144 N. 2nd Street in an early 1900s building. Using repurposed materials, they created a space that mixes their complete line of apparel and accessories with a full-fledged coffeehouse serving up some of the city's finest organic coffee and food. An outdoor apparel brand located in Philadelphia is something you don't often hear, but they’re happy to start changing that mindset